Earlier this year, the NFL in partnership with Nike announced a new Rivalries branding effort, beginning with the 2025 regular season. The Buffalo Bills are one of eight initial teams taking part in the program, with the AFC East and NFC West the two divisions chosen to kick things Friday, July 25, the participating teams unveiled hype videos to give fans a brief taste of what's to come. What we do know at this point is that the Bills will wear completely new uniforms for these designated Rivalries matchups. Per reports, the full uniform reveals are set for August what's the impetus for this new uniform? Per NFL chief revenue officer Renie Anderson:"Together with Nike, we are harnessing the power of rivalry matchups to bring fan excitement and community pride to the next level. Through specially designed player uniforms and limited-edition fan gear, we will embark on a journey that inspires competitive spirit and reveals the winner in all of us. "While we don't yet know exactly what Buffalo's uniforms will look like, rumors have mentioned a heavy use of silver. That seems to fit with the hype videos released on be Rivalries uniform drops August 28: Interestingly, Buffalo's three away divisional games will not feature the home team in Rivalries gear. In contrast, Buffalo's trio of East foes will play in two Rivalries uniform highlight games. So while not in their own Rivalries uniforms as the away team, the Patriots, Dolphins, and Jets will each face an AFC East foe newly dressed to Rivalries 2025 scheduleWeek 4Thursday Night Football: Arizona Cardinals vs https://www.billssportapparel.com/collections/matt-prater-jersey. Seattle SeahawksMonday Night Football: Miami Dolphins vs. New York JetsWeek 5Sunday Night Football: Buffalo Bills vs. New England PatriotsWeek 11Thursday Night Football: New England Patriots vs https://www.billssportapparel.com/collections/landon-jackson-jersey. New York JetsLos Angeles Rams vs. Seattle SeahawksWeek 14New York Jets vs. Miami DolphinsWeek 16Seattle Seahawks vs. Los Angeles RamsWeek 18San Francisco 49ers vs. Seattle SeahawksEver a branding business, the new uniforms aren't going away any time soon. As noted in an early news release by the NFL:"Each participating team will wear a unique Rivalries uniform with designs rooted extensively in local community insights during a single home game against a division rival. The designs have been brought to life by pulling inspiration from the history of each market and the aspects of the community that only that team's city their reveal, these Rivalries uniforms will be included in their team's uniform lineup for three years after introduction, in addition to existing alternate uniforms. "That may help clear up some question as to why the Patriots were selected as the Bills' key rival in this series, instead of a more storied rivalry between Miami and Buffalo Tre'Davious White Jersey. It implies that the Bills will have a chance to wear their Rivalries uniforms once in home games against each of their divisional foes. This adds to a busy season in the uniform department in Buffalo where they already have games against the Atlanta Falcons and Tampa Bay Buccaneers using the standing bison logo throwback uniforms.
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