Education is a rising sector worldwide that covers both online and offline modes. People were unaware of the potential of online modes before the disaster hit their lives: COVID-19. The impact of this pandemic is still in some countries, even after four years. COVID-19 imbalanced how education was delivered and forced educators and students to shift their focus from traditional classrooms to online learning. It was not easy for all of them to grasp the sudden transition.
However, some existing businesses and new startups saw the COVID-19 pandemic as a significant business opportunity because when there is a problem or need, there is a birth of business. The online education market is expected to generate revenues of about $185.20 billion by 2024 and is projected to exceed $729.1 billion by 2031. The market is forecasted to run at an annual rate of 8.56% from 2024 to 2029, reaching an estimated value of $279.30 billion by 2029.
Byjus, Unacademy, Extramarks, and Toppr are some ed-tech companies that performed well during those days and are present also, but some of them make losses because of their ineffective ad campaigns. Successful examples are important for guiding future advertising strategies and improving overall marketing effectiveness. I researched the top 10 education campaign examples, which you will find in this blog.
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What Insights Can We Gain From Education Campaign Examples?
It's not about just copying if you are looking for an online education ad and implementing their tactic into your ad campaigns. It's all about the learning that can help you improve your education creative ads. Education campaign examples are nothing but common education ads whose motive is to promote their offerings like:
- Online Courses,
- Teaching and Learning Platforms,
- Live Classes
- Learning Management Systems
Now, the question is if they are like common edu-tech ads, then why should we consider them as an example? The answer is simple because their ad campaign is more creative than others. For Marketers, they are very helpful in making their online education campaigns better by providing some insights, which are as follows:
- Innovative Visuals
- Compelling Messaging
- Effective Call-to-Actions (CTAs)
- Targeted Strategies
- Utilization of Social Proof
2024's Most Influential EdTech Companies Worldwide
The Edtech landscape has changed significantly in recent years, with some companies shaping the future of education. Here are some of the most influential Ed Tech companies of 2024 (Source- Time and Statista).
Emeritus
Website: sg.emeritus.org
Headquarter: Singapore
Emeritus is a leading EdTech company dedicated to making quality education accessible and affordable. By partnering with over 80 prestigious universities worldwide, including those in the U.S., Europe, and Asia, Emeritus offers a variety of programs, such as:
- Short Courses
- Degrees
- Professional Certificates
Their unique approach combines advanced technology with innovative curricula and support from experienced faculty and mentors. This has allowed Emeritus to educate more than 350,000 individuals across 80+ countries, which helps them acquire essential skills for the future and improve their personal and professional lives.
Memrise
Website: memrise.com
Headquarters: United Kingdom
Memrise is a British language e-learning platform based in London that helps users learn through flashcards and spaced repetition, making the process more effective. It offers courses in sixteen languages, along with many user-generated courses covering a wide range of topics, including lesser-known languages.
Since its launch, Memrise has gained 35 million registered users and has been profitable since late 2016. Users can create personalized courses with words, phrases, audio, and images, allowing for tailored learning experiences. This community-driven approach enriches the platform with diverse content.
KnowBox
Website: knowbox.cn
Headquarter: China
KnowBox, founded in 2014, is a prominent online education platform in China focusing on K-12 learning. It provides a collaborative space for teachers and students, allowing teachers to assign and correct homework easily.
Students can complete their assignments online, making learning more interactive and efficient. With a total funding of $306.16 million and currently in its Series D stage, KnowBox is dedicated to enhancing the education experience for both teachers and students in primary and secondary education.
Vitru Education
Website: vitru.com.br
Headquarter: Brazil
Vitru is a popular name in the education sector. The company's name is special, and there is a well-logic behind it. The name of this company is inspired by Da Vinci's Vitruvian Man, symbolizing the blend of knowledge and innovation. They focus on transparency and offer flexible learning models tailored to each student's needs.
With nearly 700,000 students, Vitru provides 24/7 distance learning and on-campus courses across Brazil. Their approach balances technology and human interaction, creating a supportive learning environment. This commitment to accessible and personalized education sets Vitru apart, making it a key player in shaping the future of learning worldwide.
Effective Education Campaign Examples: Lessons from the Best
Looking for the best educational ads? Here are ten impactful education campaign examples that have made a significant difference:
Boston University
Followers catch Followers; this is not a universal law but a tactic for an effective marketing campaign for education businesses. Boston University effectively uses social media to engage students, especially through Snapchat. Since 2014, they have recognized that many students favored Snapchat over platforms like Facebook and Instagram. By launching campaigns on Snapchat, BU aimed to connect with students where they spent most of their time. This approach not only increased interaction but also helped build a positive image among students.
Boston University's strategy highlights the importance of understanding your audience and meeting them on the platforms they prefer. This strategy works well for their audience, and that's why it is one of the best advertisements promoting global education. As a result, they got massive engagement on their platform.
Extramarks
Extramarks for extra preparation, and for that, the world witnessed an amazing education company 'Extramarks.' It is an Ed-Tech app for digital learning, launched a successful campaign called #FundaClearHai, which means "Concept is Clear." The campaign targeted parents concerned about their kids' exam preparation and highlighted different teaching techniques that help clarify students' fundamentals, ensuring better learning outcomes.
With over 24 million views, the campaign gained popularity on social media, especially among family and mother groups on Facebook, spreading the message of reducing exam pressure on children. This makes the Extramarks ad effective, so I put it in our list of top ten education campaign examples.
Code Club
No strategy can beat the ad, which is displayed through video ads. In my list of education campaign examples, Code Club secures third place. Code Club is a UK-based charity that encourages kids to learn coding. In 2012, their campaign highlighted how coding skills could save senior professionals' careers.
The video featured kids interviewing tech giants, which shows the importance of coding in the future workforce. These types of online ads in education provide a lesson to young entrepreneurs on how to make effective ad campaigns.
Leeds University
Searching for an advertisement for educational institutes? Now you are in the right section. Leeds University created an engaging education campaign by sharing a video in 2017 showcasing student life. However, this video is not new but still effective in capturing attention. The video featured students, alumni, and teachers discussing their experiences at Leeds. It highlighted academics, extracurriculars, and other college environments. This campaign was shared across platforms like:
- YouTube
They showed their culture most creatively, which makes their ad campaign unique.
Marquette University
The next ad campaign won my heart when I saw that it ran successfully at a time when we were unaware of social media platforms. Yes, you heard it right; we are talking about the ad campaign that was launched by Marquette University in 2007. Marquette University is a pioneer in using social media for marketing, starting as early as 2007. They focus on clear communication across different platforms and utilize the power of each platform. We can say that their smart move makes their ad campaign one of the best education campaign examples.
Kahoot
A new concept takes a business to the next stage. Kahoot is a famous EduTech platform that offers opportunities to learn while playing games. Isn't it cool? Kahoot changed how classrooms engage students with its game-based platform. The campaign aims to make learning enjoyable by encouraging teachers to use quizzes and polls. This company attracted both educators and students through colorful social media posts that highlight quizzes created by users and social proof on them.
Toppr
Toppr is an Indian online education platform that created a successful campaign aimed at school students and their parents. They used catchy digital ads and helpful information to show how their personalized learning paths and interactive tools work. The campaign highlighted special features like adaptive assessments and a large library of resources. By sharing real success stories from students and offering free trials, Toppr gained trust and encouraged more people to sign up, leading to increased user engagement and growth.
Duolingo
Duolingo is famous for making language learning fun through games. Their marketing campaigns focus on involving users with features like streaks and rewards. Using social media and targeted ads, Duolingo builds a community of learners.
Their catchy slogan, "Do Your Lesson, No Buts," appeals to those looking for affordable education.
Udemy
Udemy promotes its wide range of online courses through focused email campaigns and collaborations with industry experts. Their tagline, "The Power of Possibilities," attracts many different learners by highlighting the variety of topics available. Udemy's marketing includes testimonials and success stories from students who improved their skills or advanced in their careers, which helps build trust and credibility with potential users.
Vedantu
Vedantu is an online learning platform where students can take live classes and get tutoring. Its education campaign uses social media and fun content to connect with its ideal audience. It highlights the advantages of personalized learning and interactive classes by sharing the stories of students, the teaching experience of their educators, and the past results.
Vedantu also offers free trials, letting students try out the platform before signing up. It regularly updates all this information with online ads.
Conclusion
Education campaigns are key to grabbing attention and driving results. This blog highlights the top 10 education campaign examples, showing how creative ideas, clear messaging, and smart strategies can boost user engagement. Whether the ad strategy by Kahoot and Duolingo or effective digital ads from Extramarks and Toppr, these campaigns offer helpful lessons for marketers. By studying these examples, education businesses can improve their campaigns to better connect with their audience and achieve growth.
Frequently Asked Questions (FAQs)
Why are education campaign examples important?
Ans: Education campaign examples give valuable insights into what makes an ad successful. They help you understand how to craft better ads by using creative visuals, strong messaging, and effective calls to action.
What are education campaign examples?
Ans: Education campaign examples refer to advertisements created by educational platforms or institutions to promote their offerings.
How can education campaign examples improve my ads?
Ans: When you look at top education campaign examples, you will get insights to make your ad campaign more effective than before,
What makes a high-performing education campaign example from regular ads?
Ans: Education campaign examples stand out because they are more creative and well-targeted than regular ads.
What can I learn from education campaign examples?
Ans: Education campaign examples teach you how to create education ads that perform well.