Is it just me or are Lincoln brake quotes getting ridiculous?

I've been driving my Navigator for about four years now and absolutely love the thing, it's spacious, comfortable, and handles surprisingly well for such a massive vehicle, but I swear the maintenance costs just keep creeping up every single year. I took it in for a routine service last week and the dealer told me my front pads are at about 30% and I should think about replacing them soon, which is fair enough given the mileage I've put on it. But when they gave me the quote, I honestly had to do a double take because it was significantly higher than what I remember paying last time, and we're talking about just pads here, not even rotors or anything complicated. I started calling around to a few other workshops just to compare, and the prices were all over the place, some even higher than the dealer which I didn't think was possible. I'm all for paying for quality, especially with something as critical as brakes on a heavy SUV that I use for school runs and highway driving, but I also don't want to be taken for a ride just because I drive a luxury brand. A friend mentioned that there are places that specialize in American cars and offer more reasonable rates without cutting corners on parts or labour, and that got me thinking I should explore that option. I've been looking into shops that offer Affordable Lincoln brake pad replacement in Dubai because surely there has to be a middle ground between dealership prices and some random garage that doesn't know what they're doing. I'm not trying to cheap out, I just want fair pricing for good quality work, is that too much to ask? If anyone has found a workshop they trust with their Lincoln that doesn't charge an arm and a leg, please do share because I'm getting tired of feeling like I'm being overcharged just for owning a nice car.