The Mut 25 coins ad features the actors Dave Franco and Kevin Hart It wasn't just an accident that EA chose to look them up. Stevenson stated that EA asked players in the past about who they'd prefer to see featured in Madden and Hart was the most "universally" well-liked choice. The commercial also has Epic Meal Time host Harley Morenstein who is a favorite of the younger crowd as do the NFL players featured in the commercial (Colin Kaepernick, LeSean Mccoy, Dez Bryant, Von Miller along with Damian Lillard) are all aged 26 or younger.
The commercial has earned nearly 5.5 millions views in YouTube in the first place, and while reactions have been mostly positive but some have criticised EA to task for not including gameplay or discussion about new products in the commercial. Stevenson insists that was not the intention behind the commercial in the first initial place.
"You're not going to reach an audience that isn't there through a documentary," Stevenson said. "You're likely to draw an audience new to your brand by paying attention to what they're enthusiastic about and that is sports, competition and the celebrities they enjoy that is involved in the creative. If you can convince people to discuss your brand and speak about your product in a positive manner eventually, it's likely to result in sales."
This brings me back to The iconic Dead Island trailer. A few players were upset that the game itself didn't match the mood of the trailer. From a marketing perspective it was brilliant as it set the world to talk about it. It appears that it was successful. It's true that Dead Island is now a huge franchise that includes not just the games themselves, but films.
The key to any successful marketing campaign that focuses on "digital people who are native to the digital age," Stevenson says, is to create content that can be shared. By doing this your content will Mut coins for sale market itself. "We're about a week away from launching and now we must make sure that everyone is aware of it," he said. "And what do you do to do this? You create something worthy of sharing and allow your followers to become brand ambassadors. They're a bigger bullhorn than anything else you can put on TV, or even any amount of money you can spend on something on TV."