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The Booming Hazelnut Market A Nutty Revolution in Food and Beauty
The global hazelnut market is on an upward trajectory, expected to reach US$ 8.8 billion by 2025 and further expand to US$ 13.4 billion by 2032 at a CAGR of 6.5%. This growth is fueled by the rising popularity of hazelnuts in premium confectionery, spreads, and even the cosmetics industry.
Europe: The Hub of Hazelnut Consumption
Europe dominates the global hazelnut market, accounting for 60% of total consumption. The increasing... moreThe Booming Hazelnut Market A Nutty Revolution in Food and Beauty
The global hazelnut market is on an upward trajectory, expected to reach US$ 8.8 billion by 2025 and further expand to US$ 13.4 billion by 2032 at a CAGR of 6.5%. This growth is fueled by the rising popularity of hazelnuts in premium confectionery, spreads, and even the cosmetics industry.
Europe: The Hub of Hazelnut Consumption
Europe dominates the global hazelnut market, accounting for 60% of total consumption. The increasing demand for premium chocolates, spreads, and bakery products is driving market expansion. With sustainability becoming a key focus, around 30% of globally traded hazelnuts are expected to be sustainably sourced by 2030.
Hazelnuts in the Beauty Industry
Beyond the food sector, hazelnut oil is making waves in the cosmetics and personal care industry. Known for its antioxidant, moisturizing, and anti-aging properties, hazelnut oil was included in 15% of anti-aging skincare products launched globally in 2023. The trend toward natural and organic beauty products is expected to further drive demand.
Rise of Vegan and Premium Hazelnut Products
Health-conscious consumers are fueling the demand for vegan hazelnut spreads, while premiumization trends are encouraging manufacturers to incorporate hazelnuts into gourmet desserts and beverages. Additionally, direct-to-consumer (DTC) brands offering artisanal hazelnut snacks and spreads have seen a 20% increase in online sales.
North America’s Growing Love for Hazelnuts
North America is emerging as a key market, with an anticipated CAGR of 8.7% through 2032. Millennials are driving the surge in demand for hazelnut snacks, dairy-free alternatives, and functional foods. Notably, hazelnut milk sales in the U.S. increased by 12% annually, as consumers seek premium plant-based beverages.
Processed Hazelnuts: The Preferred Choice
The processed segment is set to dominate, capturing 48% of the market by 2025. Pre-packed hazelnut snacks, roasted and flavored options, and hazelnut spreads are gaining traction due to their convenience, longer shelf life, and consistent quality.
Business-to-Business (B2B) Model Strengthens Market Growth
With 78% of hazelnut sales expected to come from B2B transactions in 2025, major chocolate brands like Ferrero and Lindt are relying on bulk suppliers to meet their production needs. This model ensures cost-effectiveness and steady supply, benefiting large-scale confectionery and bakery manufacturers.
Future Opportunities in the Hazelnut Market
Plant-Based Boom: Rising demand for hazelnut milk and spreads among vegans and flexitarians.
Advanced Processing Techniques: Adoption of cold pressing and nitrogen flushing to retain flavor and nutrients.
Sustainable Sourcing: More brands joining initiatives like the Sustainable Nut Initiative (SNI).
Expansion into Emerging Markets: Growing interest in hazelnut-based products in India and China.
The hazelnut industry is thriving, driven by health trends, sustainability efforts, and innovation. As consumer preferences evolve, the market is set to experience sustained growth in both the food and beauty industries.
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